ADAM COOK

MCDONALD’S

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Fresh Beef Quarter Pounders

As McDonald’s began rolling out its Fresh Beef Quarter Pounders nationwide, we celebrated how distinctly juicy they were with a live stunt that we then filmed and turned into a campaign.

Hot Chocolate & Mocha

Angus Test Market

This test market campaign won the company’s internal global award for Best New Product Launch of the year. It also got a nice shout-out in AdAge here.

radio spot from the campaign: