MCDONALD’S

FRESH BEEF QUARTER POUNDERS

As McDonald’s began rolling out it’s Fresh Beef Quarter Pounders nationwide, we celebrated how distinctly juicy the new burgers were with a live stunt that we then filmed and turned into a campaign.

HOT CHOCOLATE & MOCHA

ANGUS TEST MARKET

This test market campaign won the company’s internal global award for Best New Product Launch of the year. It also got a nice shout-out in AdAge here.

radio spot from the campaign: