MCDONALD’S
Fresh Beef Quarter Pounders
As McDonald’s began rolling out its Fresh Beef Quarter Pounders nationwide, we celebrated how distinctly juicy they were with a live stunt that we then filmed and turned into a campaign.
Hot Chocolate & Mocha
Angus Test Market
This test market campaign won the company’s internal global award for Best New Product Launch of the year. It also got a nice shout-out in AdAge here.
radio spot from the campaign: