ADAM COOK

STATE FARM

Following

To celebrate State Farm’s commitment to volunteerism, we sought to inspire others to volunteer themselves. Knowing 75% of people want to volunteer, but only 25% actually do, we wanted to turn caring into doing.

So we rebranded the U.S. government’s volunteer job site and drove visits through a film. Launched on the Final Four, viewers flocked to it on YouTube, where the long-form earned 20 million views in a month, eventually driving over 2.5 million job searches on the site.

RECOGNITION:

Cannes Lions, bronze + shortlist

One Show, merit 3x

Communication Arts Annual

London International, silver

iTunes singer-songwriter chart: #1

Here To Help Life Go Right

After decades of "Like a Good Neighbor” messaging, State Farm wanted to shake things up with a new theme. So, for several years, we crafted work in this new space. The first one here held the #1 ranking on iSpot for several weeks.

This one was built for YouTube:

As part of the campaign, we created flexible social and digital templates for use across all State Farm marketing partners.

Drive Safe & Save

To launch State Farm’s new driving app, we learned early users were conscious of being tracked by the tech and changing their habits to protect their discount. So we coined the phrase, “Don’t mess with my discount” and ran with it. Millions signed-up, and the app remains a core offering.

Someone started selling these on Etsy: