More Social — ADAM COOK

MORE SOCIAL EXAMPLES

HERSHEY’S KISSES + POKEMON

We were able to feature ALL 151 distinct Pokemon on the Kisses’ foil wrappers, so we just had to engage the community’s collectors. We sent limited edition Collector Boxes to Pokemon influencers and media members, then partnered with paid influencers to promote the collab.

It was a 100% sell-out success, the collab returns in 2026. The boxes were going for $350 on Ebay.

THE TRICK-OR-TREATABLE COSTUME

To help parents give out candy AND go trick-or-treating with their kids, we partnered with a Broadway performer to promote our dual-use costume idea.

BABYBEL ORGANIC

For two years, our team at Y&R Chicago crafted 100+ static organic posts for Babybel, raising their following 400% on a $0 production budget.

The in-house team at Hershey created countless paid social, organic social, and retail banners, most with $0 budgets, reusing assets from the packaging team.